Savvy Search Marketing Certified Partners

Current Category: Video
 

Google Partners Connect – Home Services

Savvy Search Marketing is pleased to have been involved with the Google Partners Connect – Home Services livestream event on May 17, 2017. If you missed the event, you can watch the video here. This is valuable information for business owners in the Home Services industry, including plumbers, electricians, locksmiths etc. Learn about the value of digital marketing and how you can expand your online presence through smarter insights to grow your business.

AdWords Ad Schedule – How To Change

View the following video and learn how to change your AdWords ad schedule, and to be able to adjust bids for certain times of the day

AdWords Auction Insights – See Your Competitors

View the following video from Savvy Search Marketing and learn how to see who your competitors are with AdWords Auction Insights

Google Cardboard For Education

In a previous article, Google Cardboard 101, we covered the basics of Google Cardboard. In this article, we will explore the ways Cardboard can be used for education.

Google Cardboard is a Virtual Reality headset geared towards being accessible and affordable to as many people as possible. The most basic units are actually made of cardboard, are easy to get and assemble, and you can start exploring the Virtual Reality world in minutes.

For more about Cardboard, and links to purchase, see the Google Cardboard website.

Take a Virtual Reality Field Trip

The Google Expeditions app allows multiple units to work together. A class of students could all be part of a similar location at the same time, but seeing their own view.

You’ll need enough Google Cardboard units to go around, as well as mobile devices for each user with the app installed. The app is currently available on the Google Play store with an app for Apple devices coming soon.

3D Videos

Watching a video in 3D can really bring it to life. The amount of video content available for Google Cardboard type devices is growing, and it is possible to convert standard video to 3D with relatively inexpensive software.

Apps Made For Cardboard

There are many apps that support Cardboard, and Google has one of its own to get you started. Search “Google Cardboard” on your device’s App Store and download the one by Google. It’ll give you an introduction into how it can be used for 360 degree views, maps (street view), and more.

Make it fun!

No matter how you use it, make it a fun and entertaining experience. Virtual Reality is very exciting, and most people don’t want to put it down once they get a chance to try it. So get a few devices and Cardboard units, and start using it as an educational tool today!

Google Adwords: Extend Ads with Seller Ratings

This video explains how to invoke Seller Ratings in your Google Ads, so that potential customers can see reviews and ratings reflecting customers’ overall consumer experience with your business. Highlight positive seller ratings in your extensions to increase trust, and to provide incentives for customers to contact you over the competition.

The good news is that Seller Ratings are dynamically generated ad extensions and require no other setup- if you are eligible and currently collecting reviews on Google and other third-party partner websites, the star ratings will automatically be appended to your Google Ads.

Eligibility requirements include the following:

*30+ unique reviews in the past 12 months
*Composite rating of 3.5 stars or higher

Google Adwords: Review Extensions

Watch the video to learn how to extend your Adwords Ads with customer reviews, allowing you to showcase positive third-party write-ups of your business right in your Google Ads! Reviews are important to potential customers, increasing trust when dealing with new businesses. Ensure that your review extensions are general rather than specific, so that they will be relevant for all browsers. Try not to repeat information i.e. business name, in your reviews, and ensure chosen reviews are less than 1 year old.

As well, note this feature is only available for Google’s Search Network, and not Display/Remarketing.

Google Adwords – Create A Gmail Ads Campaign

gmailads

Watch the video to learn how to create a Gmail Ads Campaign using Adwords. The steps are simple to enable this display network campaign, and you should use separate ad groups for your gmail ads so that they are distinct from existing display or remarketing campaigns. Using a different targeting method- for example, choosing to display ads on mail.google.com ONLY- will allow you to avoid competing with your own display ads elsewhere on the internet.

Gmail Ads display a small Logo, an image, and should include a call to action or special offer, whichever you decide. As mentioned above, only the Gmail ads targeting method & placement should be used. As well, Gmail ads can only be shown to an individual user up to four times.

Google Adwords – How To Optimize Remarketing Campaigns

This video offers some Adwords Tips that our team uses to optimize Remarketing Campaigns. Included are steps to remove restrictions for best performance, as well as automating frequency caps.

Google Adwords – Linking Your Adwords & Analytics Accounts

Watch the video to learn how to link Google Analytics to your AdWords account, giving you more insight into what happens after people land on your website from ads. The following are key advantages to linking Analytics with Adwords:

1. View website performance & engagement data in Adwords
2. Import Goals & Transactions as Conversions in Adwords
3. Create Remarketing Lists
4. View Adwords data in the Analytics account

Once you’ve linked your accounts, check out the article here, which describes how to import Analytics goals as conversions in Adwords.

WordPress 4.4 Release

In December, version 4.4 of WordPress was released, containing a number of enhancements as well as some bug fixes. Here is a short video that covers the major changes in this version, and future plans for the software:


Read more about this version on the WordPress blog.

We are regularly updating the sites we manage to the latest software. This is done with consideration for any impact the updates may have on functionality, the need for backups, etc. If you have any questions about WordPress, or see anything new that might benefit your website, please send us a message using our Support Page.