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Current Tag: Web News

Google Ads’ Newest Conversion Tracking Feature: Local Conversion Actions

On the 25th of June, 2018. Google Ads added a new conversion reporting feature to help us gain a better insight into the steps consumers take after viewing our Google ads to visit our physical location (e.g. office or shop). The new account level conversions feature is called “Local Actions.”  Google explains local conversion actions … READ MORE

The Rebranding of Google AdWords to Google Ads

On June 27th, Sridhar Ramaswamy, the senior vice president of Ads & Commerce Google, announced that after 18 and 22 years, respectively, AdWords and DoubleClick will be renamed and reorganized to reflect their current and future capabilities. The change will take place on July 24th, 2018. Google AdWords will become Google Ads. As before, it … READ MORE

HTTPS or Perish

Smartphones, tablets and other mobile devices have become part of our everyday life and we have become accustomed to using them to access the Web by connecting to public WiFi at work, while shopping or at our favourite cafe. Consequently, people are now becoming more and more sensitive and aware of the importance of protecting … READ MORE

New Chinese Landing Page Launched for Tutor Doctor Vancouver

Savvy Search Marketing is pleased to announce a new fully responsive Chinese Landing Page launch for Tutor Doctor Vancouver, providing information about the services offered to members of the local Chinese community in their language. This page is a great example of how Landing Pages can be utilized for reaching and communicating with potential customers … READ MORE

New Landing Page Launched for ASAP Excavating Drainage & Sewer Inc.

Savvy Search Marketing is pleased to announce a new fully responsive Landing Page launch for ASAP Excavating Drainage & Sewer Inc., which will replace the company’s full website since landing pages are much more effective, especially for Pay Per Click purposes. Savvy Search Marketing has become a leader in landing page development because people are getting very … READ MORE

Expect New AdWords Experience Switch By The End Of The Year

On Monday, May 7th, Google announced that AdWords users will have to make a full switch to the new AdWords experience by the end of the year. Pay-Per-Click (PPC) advertisers, like Savvy Search Marketing, will no longer be able to manage PPC accounts using the original interface of AdWords. Since the new AdWords Experience was … READ MORE


Savvy Search Marketing is pleased to announce a new fully responsive website launch for BioTek Environmental, located in Columbia and Charleston, South Carolina, U.S.A. Biotek Environmental is locally owned and operated. It’s an industry leader in restoration and remediation,  providing local residents with expert mold removal and water damage services. BioTek Environmental provides its customers … READ MORE

Savvy Search Marketing Teams Up with The Glass Guru Franchise

Savvy Search Marketing is proud to announce its collaboration with The Glass Guru Franchise. The Glass Guru is a home-services franchise which has carved a unique niche for itself by providing a quick, simple and cost-effective process for repairing foggy windows. This process increases the lifespan of windows and helps their customers avoid the high … READ MORE

Savvy Search Marketing at the Google Partner Summit 2017 in New York

Savvy Search Marketing was among the elite Google Partners who attended the Google Partner Summit in New York City, on September 28th, 2017. We were represented by our founder and CEO, Savvas Kyriakides, and our PPC manager, John Kyriakides who were among a group of more than 1000 individuals from 63 countries fortunate enough to … READ MORE

An Exciting New Look For Tutor Doctor

Congratulations Tutor Doctor on your fresh new highly creative branding. The Savvy Search Marketing Team is both extremely proud and honoured to have had the opportunity to work with so many Tutor Doctor owners over the last 7 years. It has been a pleasure working with such dedicated and caring professionals and watching you grow … READ MORE