Savvy Search Marketing Certified Partners Page Featured Image

Current Tag: Google AdWords

The Rebranding of Google AdWords to Google Ads

On June 27th, Sridhar Ramaswamy, the senior vice president of Ads & Commerce Google, announced that after 18 and 22 years, respectively, AdWords and DoubleClick will be renamed and reorganized to reflect their current and future capabilities. The change will take place on July 24th, 2018. Google AdWords will become Google Ads. As before, it … READ MORE

Locksmith Google Ads Advanced Verification

Google Ads has become the world’s most popular Pay-Per-Click (PPC) platform. Hundreds of businesses are creating Google Ads accounts every year and taking advantage of the precise audience targeting offered by Google Ads. For local service businesses like locksmiths whose customers need their services immediately and are most likely using their mobile phones to conduct … READ MORE

Expect New AdWords Experience Switch By The End Of The Year

On Monday, May 7th, Google announced that AdWords users will have to make a full switch to the new AdWords experience by the end of the year. Pay-Per-Click (PPC) advertisers, like Savvy Search Marketing, will no longer be able to manage PPC accounts using the original interface of AdWords. Since the new AdWords Experience was … READ MORE

5 Benefits Of PPC For A Small Business

Small business owners tend to be apprehensive about new marketing initiatives since their marketing budget is usually quite limited. According to research, small businesses budget only 4% of their revenue for marketing.  They tend to spend it on website development and SEO, along with print or broadcast media, social media advertising, email marketing, advertising reps … READ MORE

AdWords Ad Rotation Soon to be Simplified

The Change As we have mentioned in a previous article, in 2017, machine learning has been and will be a major influence on the developments involving Google AdWords. This week AdWords announced on its official Blog that in late September it will simplify ad rotation to only TWO settings instead of the current FOUR. This … READ MORE

Machine Learning and PPC

We may have just entered the second half of 2017 but we have already had numerous significant developments in the area Pay-per-Click (PPC) advertising or paid search marking.  One of the most important innovations of this year has been in the area of Machine Learning in which Google AdWords has made serious leaps and bounds. … READ MORE

Top 5 Reasons to Hire a Premier Google Partner

Paid search marketing and pay-per-click (PPC) advertising are undoubtedly dominated by Google AdWords. Today, for most businesses, from small local family-owned to multinational conglomerates, advertising their goods and services on the Google network has become a part of their basic business expenses. Consequently, Google has set up a series of qualifications and certifications for advertising/marketing … READ MORE

Quality Score Made Easy: New Developments In Reporting

One of the most important pieces of information provided by AdWords in order to help us create relevant and effective ads, landing pages and choose the proper keywords is that vital piece of information referred to as the Quality Score (QS).  This score is a significant component of Ad Rank, which is how Google determines the position in which … READ MORE

Changes to AdWords Ad Rank Thresholds

If you have noticed changes in your AdWords Cost-Per-Click (CPC) then this could be due to changes in Ad Rank thresholds.  Ad Rank, or your ad’s position on the Google search results page, is determined by a number of factors.   Ad Rank is a combination of bid amount, auction-time measurements of expected CTR, ad … READ MORE

How Google Became a Household Name

“Google” has become part of the vernacular of almost every language in the modern world.  This incredible feat was accomplished in less than two decades.  The ambitious project of two Standford University students,  Larry Page and Sergey Brin, to design a better way to check the credibility of academic papers led them to develop what we … READ MORE