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Current Tag: Google Ads
 

Google Ads’ Newest Conversion Tracking Feature: Local Conversion Actions

On the 25th of June, 2018. Google Ads added a new conversion reporting feature to help us gain a better insight into the steps consumers take after viewing our Google ads to visit our physical location (e.g. office or shop). The new account level conversions feature is called “Local Actions.”  Google explains local conversion actions … READ MORE

The Rebranding of Google AdWords to Google Ads

On June 27th, Sridhar Ramaswamy, the senior vice president of Ads & Commerce Google, announced that after 18 and 22 years, respectively, AdWords and DoubleClick will be renamed and reorganized to reflect their current and future capabilities. The change will take place on July 24th, 2018. Google AdWords will become Google Ads. As before, it … READ MORE