The callout ad extension lets you include additional text with your search ads that provide detailed information about your business, including products and services you offer. Callouts appear in ads at the top and bottom of Google search results. You can add callouts when you create your campaign. You can edit your descriptive text, and see how ads that contain callouts perform in the Ad extensions tab.
Example
You own Acme Electronics, an electronics retail site. Your ads already include sitelinks, but your business has some unique offers you’d like to promote to shoppers. You know that if these potential customers could see the additional benefits your business has to offer, they might be more likely to click on your ad.
When you add callouts, people can immediately identify that your business provides services like free shipping, 24-hour customer service, or price matching. Seeing this information directly beneath your ad on the search results page helps people make more informed browsing and purchase decisions.
Why use callouts
- Highlight or summarize your business offering: Promote popular or unique aspects of your business.
- Minimize work and update callouts easily: You don’t need to make new text ads or edit them to include callouts. You can change your callout text whenever you want, keeping your ads up-to-date with sales and special offers.
- Flexibility: You can add callouts at the account, campaign, or ad group levels, allowing you to include both generic or detailed information within your ads.
- Detailed reporting: Find out how many clicks occurred on your ad when callouts appeared and compare your summary callout statistics at the campaign, ad group, or ad levels. You can also segment your statistics using “Top vs. Other” to see where ads with callouts were shown above organic Google search results.
- Data retention: Edit your callouts without resetting their performance statistics.
- Customized callouts for mobile: Create mobile-optimized callouts to show on mobile devices, or disable specific callouts on the devices you choose.
- Scheduling with start and end dates: Specify the dates, days of the week, or times of day your callouts are eligible to show.
For more information about Callout Extensions, please click here.
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