Google AdWords enables you to publish effective Pay Per Click (PPC) ads. You can define your geographic targeting and the most important keywords for your business. You can set and easily change your PPC budget anytime, including limiting to days of the week, or specific hours. All with the goal of reaching the first page in Google results. You only pay when people click thru to your site. You can see what’s working and what isn’t, modify as needed, and then do it again!
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With Google AdWords™, you’ll be able to reach your customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. With AdWords ads, your customers will see your ad next to relevant search results they’ve requested. In addition, your ads could also appear on relevant search and content sites within the Google Network. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher Return On Investment (ROI) for your advertising budget.
It all starts with your ad. Tell the audience what you have. Highlight the benefits of getting it – and getting it from you. AdWords text ads can be live on Google in minutes.
With Google AdWords, you only reach people interested in your products and services. That’s because your ad only gets displayed to people seeking information related to the keywords you’ve selected. So instead of looking for an audience, you’ve got an audience that’s looking for you.
Your ads can appear on Google.com search results as well as the Google Network of search and content sites, which includes AOL, Amazon and The New York Times. The Google Network reaches more than 80% of Internet users* worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a neighborhood, city, state, national or global level. AdWords even allows you to create your own customized target area by designating a geographic radius or boundary. And, should you need to advertise internationally, AdWords lets you target your ads in about 40 different languages, throughout more than 190 countries.
One reason AdWords ads have such incredible Return On Investment (ROI) is that your “I” is so little. You decide what you’re willing to pay for each click on your ad, and you place a limit on what you’d like to spend each day (there are no minimum spending requirements). Your cost-per-click could be as low as 5¢. Here’s the best part – you only pay Google when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads.
Unlike other advertising, you can do more than just put your AdWords ads out there, cross your fingers, and hold your breath. Instead, with online tracking tools, you can keep a close watch on their effectiveness to determine which of your ads are generating the most clicks and which are converting to sales, leads, sign-ups, downloads or page views. Furthermore, your AdWords ads can be continually altered and refined to create even better results.
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