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Current Category: PPC Marketing

Google Ads’ Newest Conversion Tracking Feature: Local Conversion Actions

On the 25th of June, 2018. Google Ads added a new conversion reporting feature to help us gain a better insight into the steps consumers take after viewing our Google ads to visit our physical location (e.g. office or shop). The new account level conversions feature is called “Local Actions.”  Google explains local conversion actions … READ MORE

The Rebranding of Google AdWords to Google Ads

On June 27th, Sridhar Ramaswamy, the senior vice president of Ads & Commerce Google, announced that after 18 and 22 years, respectively, AdWords and DoubleClick will be renamed and reorganized to reflect their current and future capabilities. The change will take place on July 24th, 2018. Google AdWords will become Google Ads. As before, it … READ MORE

Savvy Search Marketing: Working Hard To Earn Your Trust

Savvy Search Marketing would like to thank one of our newest clients, Mark Butler the co-owner of Tutor Doctor Berkshire, for his glowing online review on Trust Pilot a week ago. Our team worked hard to ensure that Mark’s new responsive and high-performing landing page, as well as his Pay Per Click (PPC), campaign were ready on … READ MORE

Promotion Extensions Make Great Business Sense

In order to advertise sales and promotions on the Search Network with the original AdWords interface, usually. most advertisers added information in the ad copy. This method, although effective, used up limited characters in the already short text ads. Advertisers also had to set up new campaigns and create duplicate ads for different promotions which … READ MORE

Locksmith Google Ads Advanced Verification

Google Ads has become the world’s most popular Pay-Per-Click (PPC) platform. Hundreds of businesses are creating Google Ads accounts every year and taking advantage of the precise audience targeting offered by Google Ads. For local service businesses like locksmiths whose customers need their services immediately and are most likely using their mobile phones to conduct … READ MORE

Expect New AdWords Experience Switch By The End Of The Year

On Monday, May 7th, Google announced that AdWords users will have to make a full switch to the new AdWords experience by the end of the year. Pay-Per-Click (PPC) advertisers, like Savvy Search Marketing, will no longer be able to manage PPC accounts using the original interface of AdWords. Since the new AdWords Experience was … READ MORE

5 Benefits Of PPC For A Small Business

Small business owners tend to be apprehensive about new marketing initiatives since their marketing budget is usually quite limited. According to research, small businesses budget only 4% of their revenue for marketing.  They tend to spend it on website development and SEO, along with print or broadcast media, social media advertising, email marketing, advertising reps … READ MORE

High-Performing Landing Pages

At Savvy Search Marketing, we are always looking for ways to help our clients improve their online web presence and lead generation. We have been able to achieve significant success by creating highly focused, very localized, speedy and responsive dedicated landing pages, and, naturally, by providing our clients with world class Pay Per Click (PPC) … READ MORE

Savvy Search Marketing at the Google Partner Summit 2017 in New York

Savvy Search Marketing was among the elite Google Partners who attended the Google Partner Summit in New York City, on September 28th, 2017. We were represented by our founder and CEO, Savvas Kyriakides, and our PPC manager, John Kyriakides who were among a group of more than 1000 individuals from 63 countries fortunate enough to … READ MORE

AdWords Ad Rotation Soon to be Simplified

The Change As we have mentioned in a previous article, in 2017, machine learning has been and will be a major influence on the developments involving Google AdWords. This week AdWords announced on its official Blog that in late September it will simplify ad rotation to only TWO settings instead of the current FOUR. This … READ MORE