Advertising budgets can be hard to come by and even harder to part with. It’s important to know that your search engine marketing manager is effective. It’s also important to know that your Internet marketing budget is spent wisely. Many notaries have found that professional Pay Per Click (PPC) advertising on major search engines like Google, Bing, & Yahoo is very effective for generating leads.
AdWords Experts know that the best return on PPC advertising comes from highly focused, optimized, relevant, and results-oriented campaigns. It makes good sense to hire a Pay-Per-Click specialist like Savvy Search Marketing Ltd.
Understanding how keywords work can save you a lot of money.
PPC for Notary Public Professionals utilizes different keyword “nuances” which can save you a lot of money. Choosing relevant keywords is crucial to good PPC marketing. Some Notary Public keywords can be very expensive. Our research and experience show that using long tail keywords (phrases with three or more words) can be a very effective strategy. Just as important is developing a list of negative keywords. This ensures that your ads are not shown to the wrong audience. This also ensures that your PPC advertising budget is getting the best return.
Too often Notary Public PPC ads are not specific enough and don’t address your potential customers greatest “Pain Points.” There should be more than just a general sense of what a notary does. It’s much more effective to focus on your specific area of expertise. That same focus should be present through the entire PPC campaign. If someone searches for a Notary Public they should see an ad with a specific focus and a strong call to action (examples: Free Consultation – Call Now or Notarization from $xx).
When potential clients click on your PPC ad, they should be directed to a highly specific and relevant Landing Page that provides information about the specific services you offer. For example, if your Notary Public practice has different areas of expertise, then your PPC campaign not only needs to be broken up into the specific Ad Groups but also have specific Landing Pages for each Ad Group, such as:
It’s vital that on each of your landing pages, you should have a Call To Action that is clear, easy and measurable. Your dedicated Landing Pages will ensure that your ads are relevant and your visitors are provided with only the information they seek.
It is also critical to keep in mind that, in general, most people are now searching for services using mobile devices. Consequently, your Notary Public landing pages need to be responsive, meaning that they automatically adapt to mobile devices by shrinking content and images and adapting them to your visitors’ mobile device. Let’s not forget that people prefer to scroll up and down rather than click on mobile devices, hence a dedicated landing page provides a better user experience to a searcher looking for a solution. What’s more, these pages load super fast and reduce the possibility of visitors abandoning your site because it loads slowly.