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PPC for Locksmiths

Many locksmiths have found that Pay Per Click (PPC) advertising on the major search engines (Google, Bing & Yahoo) is a very effective way of generating leads. Getting your PPC campaign to be highly optimized, relevant, focused and results-oriented will give you a far higher Return On Investment on your PPC dollar spend.

Use Relevant Locksmith Keywords

PPC for Locksmiths utilizes different keyword “nuances” which can save you a lot of money. Research and selection of relevant keywords are crucial, especially considering how expensive some locksmith keywords can be. Our experience has shown that using long tail keywords (phrases with three or more words) can be very effective, as well as building up a list of negative keywords so that your ads are not shown to the wrong audience.

Make Your Locksmith Ads Specific. Have An Effective Call To Action

Locksmith PPC adverts are often too general and don’t address your potential customers greatest “Pain Points.” It’s crucial to ensure that your ads also focus on your specific area of expertise or on what makes you better than your competitors, and reflect that throughout the campaign. For example, people searching for a locksmith after getting locked out of their cars should see specific ads with a Call To Action (example: Call 24/7, Arrive 15 Min).

Convert with Effective Locksmith Landing Pages

When potential customers click on your PPC ad, they should be directed to a highly specific and relevant Landing Page that provides information about the services you offer for people searching to deal with a particular issue, for example, automotive locksmith solutions.

Your landing pages should also have a Call To Action that is clear, easy and measurable. If your business has different areas of expertise, then your PPC campaign needs to be broken up into the specific areas (different ad groups), such as automotive, home/business, emergency locksmith, etc. Each campaign and area of expertise should have its own dedicated landing page.

Landing Pages that Adapt Perfectly to Mobile Devices/Smartphones

It is also critical to keep in mind that, in general, most people are now searching for services using mobile devices. Naturally, this is especially true when someone has been locked out of their home/business or automobile. It is more likely that individuals searching for a locksmith will be using their mobile phones, instead of a computer.

Consequently, locksmith landing pages need to be responsive, meaning that they automatically adapt to mobile devices by shrinking content and images and adapting them to your visitors’ mobile device. Let’s not forget that people prefer to scroll up and down rather than click on mobile devices, hence a dedicated landing page provides a better user experience to a searcher looking for a solution. What’s more, these pages load super fast and reduce the possibility of visitors abandoning your site because it loads slowly.

Why Google AdWords?

  • World’s most powerful Search Engine
  • High visibility on the Top Page of Google for prospective clients searching for your services
  • Stop wasting money on traditional media (newspapers, flyers, radio, TV etc)
  • You only pay when people click through to your website (Pay Per Click – PPC)
  • Customized Geographic Targeting – only target your potential customers
  • Powerful Reporting that easily integrates with Google Analytics
  • Easily adjustable budget
  • Measure Return on Investment with Conversion Tracking
  • Successful Google AdWords campaigns can be similarly set up in Bing Ads (Bing & Yahoo)
  • You can reach your prospective clients at their time of need

Why Locksmiths use Savvy Search Marketing for PPC

  • We have experience in managing PPC accounts for locksmiths
  • Our fees are competitive and we work hard to get you maximum impact for your PPC budget
  • We are a Google AdWords Premier Partner as well as Bing Ads Accredited Company (Bing/ Yahoo)
  • We specialize in Pay Per Click (PPC) search marketing
  • Custom and personal service
  • Our reporting and online PPC Dashboard is second to none, enabling you to see all aspects of your campaigns
  • Our PPC Services come with a 100% Satisfaction Guarantee
  • No long-term contracts. our management is on a monthly basis

Visit us at Google+ , LinkedIn, Facebook.

For more information, a free consultation or free PPC assessment, please call 1-855-712-9772 or email us using the contact form on the right.

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