Google Ads has become the world’s most popular Pay-Per-Click (PPC) platform. Hundreds of businesses are creating Google Ads accounts every year and taking advantage of the precise audience targeting offered by Google Ads. For local service businesses like locksmiths whose customers need their services immediately and are most likely using their mobile phones to conduct searches, paid search ads are a very effective source for generating leads and can provide a much higher return on investment (ROI).
What Locksmiths Need To Know Before Posting Ads
Google has always aimed to ensure that local business ads posted on its search results are relevant and useful to the people conducting the search. Over the years, Google has noticed that there have been fraudulent advertisers who use false identities on Google. In order to reduce fraud and maintain a high level of trust between customers and advertisers, Google is asking local services advertisers like locksmiths to complete an advanced verification before Google agrees to post their ads on Google search results.
Once your locksmith Google Ads account has been set up, advanced verification must be requested. The information provided on the application is strictly confidential and solely for the purposes of advanced verification. When handling all verification-related information, Google is subject to its Privacy Policy. If ads are created before requesting advanced verification, the ads will be disapproved by Google and will not be eligible to show on search results.
However, prior to asking for verification, it is possible to go through the normal account setup. Campaigns and keywords can be created but not the ads, until the verification is received. Please, note that you should have a website set up to get verified.
Google Ads also requires a video verification interview via Google Hangouts using your smartphone or a laptop/tablet with a Wi-Fi connection. You need to be at your business location for your video call. However, if you operate your business out of a vehicle, you should be at or near a business vehicle. Also, you should have any official documents related to your business (e.g. your business license)
How To Verify Your Locksmith Business
In order to review and confirm your locksmith business information for advanced verification, the following steps must be followed:
- Navigate to the advanced verification form.
- Enter your name, email, phone number, and the associated Google Ads Customer ID. Select the type of business and enter the business name, business owner name, full business address, business phone number, and website.
- Enter your professional license.
- Click Submit.
You’ll be notified by email once your application has been processed, typically within two weeks.
If you have trouble completing the advanced verification, you can contact advancedverification@google.com for support.
At Savvy Search Marketing, we specialize in Locksmith PPC management and offer customized and personal service. We have a 100% Satisfaction Guarantee and our management is on a month-to-month basis. No long-term contracts!
To request your Free Locksmith PPC/Google Ads assessment and consultation, please call 1-855-488-0988 or fill out the form on this page.
No terms and conditions apply to the Free Locksmith PPC Assessment.
