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Current Category: Google Adwords

The Rebranding of Google AdWords to Google Ads

On June 27th, Sridhar Ramaswamy, the senior vice president of Ads & Commerce Google, announced that after 18 and 22 years, respectively, AdWords and DoubleClick will be renamed and reorganized to reflect their current and future capabilities. The change will take place on July 24th, 2018. Google AdWords will become Google Ads. As before, it … READ MORE

Locksmith Google Ads Advanced Verification

Google Ads has become the world’s most popular Pay-Per-Click (PPC) platform. Hundreds of businesses are creating Google Ads accounts every year and taking advantage of the precise audience targeting offered by Google Ads. For local service businesses like locksmiths whose customers need their services immediately and are most likely using their mobile phones to conduct … READ MORE

Expect New AdWords Experience Switch By The End Of The Year

On Monday, May 7th, Google announced that AdWords users will have to make a full switch to the new AdWords experience by the end of the year. Pay-Per-Click (PPC) advertisers, like Savvy Search Marketing, will no longer be able to manage PPC accounts using the original interface of AdWords. Since the new AdWords Experience was … READ MORE

5 Benefits Of PPC For A Small Business

Small business owners tend to be apprehensive about new marketing initiatives since their marketing budget is usually quite limited. According to research, small businesses budget only 4% of their revenue for marketing.  They tend to spend it on website development and SEO, along with print or broadcast media, social media advertising, email marketing, advertising reps … READ MORE

Machine Learning and PPC

We may have just entered the second half of 2017 but we have already had numerous significant developments in the area Pay-per-Click (PPC) advertising or paid search marking.  One of the most important innovations of this year has been in the area of Machine Learning in which Google AdWords has made serious leaps and bounds. … READ MORE

Top 5 Reasons to Hire a Premier Google Partner

Paid search marketing and pay-per-click (PPC) advertising are undoubtedly dominated by Google AdWords. Today, for most businesses, from small local family-owned to multinational conglomerates, advertising their goods and services on the Google network has become a part of their basic business expenses. Consequently, Google has set up a series of qualifications and certifications for advertising/marketing … READ MORE

Set Up Sub MCC Account In AdWords

The instructions below are intended to enable the creation of sub MCCs within a single main MCC in AdWords. Ensure you have a google email (gmail is easiest) that has never been used with AdWords before. If you do not have one, simply create a new gmail for this purpose Make sure you are logged … READ MORE

Quality Score Made Easy: New Developments In Reporting

One of the most important pieces of information provided by AdWords in order to help us create relevant and effective ads, landing pages and choose the proper keywords is that vital piece of information referred to as the Quality Score (QS).  This score is a significant component of Ad Rank, which is how Google determines the position in which … READ MORE

Google Partners Connect – Home Services

Savvy Search Marketing is pleased to have been involved with the Google Partners Connect – Home Services livestream event on May 17, 2017. If you missed the event, you can watch the video here. This is valuable information for business owners in the Home Services industry, including plumbers, electricians, locksmiths etc. Learn about the value … READ MORE

AdWords Ad Schedule – How To Change

View the following video and learn how to change your AdWords ad schedule, and to be able to adjust bids for certain times of the day