This brief video explains how to use Callout Extensions to enhance your Ads in Google Adwords. If your business offers value-added products or services, why not emphasize these bonus or additional features in your Google Ads? Free Shipping, 24/7 Customer Service, Online Ordering, Free Estimates, etc. All are great examples of Callout Extensions that can give prospects that extra little “push” needed to choose your ad above all others.
Best practice is to use Callouts to highlight specific attributes of your business, which customers should find appealing, without distracting from the main ad content/headline. Callouts also provide the perfect opportunity for advertisers with fewer site pages and sitelinks extensions, to take advantage of the extra ad space and convey to searchers the important ways in which their business is unique.
