Google Adwords Ad extensions expand a standard text ad with additional business information such as an address, phone number and map. This is extremely useful for companies targeting a local audience using Google Adwords.
Google Ad Extensions (also referred to as Google Local Business Ad Extensions) make your advert (sponsored link) appear more local, and thus much more relevant for the local searcher.
On Google searches, you are charged in the same way for ad extensions as you are for a standard text ad (by the click).
To activate ad extensions, all your business location(s) are entered into your Google Adwords Campaign settings. Once correctly set up, Google will show the most relevant ad extension based on the searcher’s location. If the searcher does not fall within your locations, then the ad extension may not be activated. For example, if you have locations in Surrey, Vancouver and Richmond, a searcher in Surrey will most likely see your Surrey location. However, a searcher in Abbotsford may not see any extension. Sometimes Google will show the advert (sponsored link) with full expansion, as per example below, whilst more commonly it will just be with the address. To get full expansion, your advert generally needs to appear very high in the sponsored links, have a good Click-Thru-Rate (CTR) and be considered “relevant” by Google, for the search terms used. In other words, a well optimized advert.
Below is an example of such an ad extension, for one of the Google Adwords campaigns that we manage, with thanks to Sharleen of Ladies On The Go Travel Club.
If you are one of our clients, and would like your Google ads extended as above, please contact us. If you have not yet enjoyed the benefits of online marketing and especially Google Adwords, please contact us for a free initial consultation.
