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PPC Marketing Articles and Helpful Info.

Changes to AdWords Ad Rank Thresholds

If you have noticed changes in your AdWords Cost-Per-Click (CPC) then this could be due to changes in Ad Rank thresholds.  Ad Rank, or your ad’s position on the Google search results page, is determined by a number of factors.   Ad Rank is a combination of bid amount, auction-time measurements of expected CTR, ad … READ MORE

Google Partners Connect – Home Services

Savvy Search Marketing is pleased to have been involved with the Google Partners Connect – Home Services livestream event on May 17, 2017. If you missed the event, you can watch the video here. This is valuable information for business owners in the Home Services industry, including plumbers, electricians, locksmiths etc. Learn about the value … READ MORE

AdWords Ad Schedule – How To Change

View the following video and learn how to change your AdWords ad schedule, and to be able to adjust bids for certain times of the day

AdWords Auction Insights – See Your Competitors

View the following video from Savvy Search Marketing and learn how to see who your competitors are with AdWords Auction Insights

How Google Became a Household Name

“Google” has become part of the vernacular of almost every language in the modern world.  This incredible feat was accomplished in less than two decades.  The ambitious project of two Standford University students,  Larry Page and Sergey Brin, to design a better way to check the credibility of academic papers led them to develop what we … READ MORE

Top Of Google Search

Getting your website to appear on top of Google can be very rewarding for your business. There is always an ongoing battle between Pay Per Click (PPC) and Search Engine Optimization (SEO) proponents. Which is better? PPC or SEO? With PPC you pay for each click, but you pay for focused dominance, and can appear … READ MORE

Close Variants: Adwords Helps You Connect With Customers

On March 17th, 2017, Google AdWords announced an update to its “close variants” feature which was designed to help people find the businesses, products and services they are looking for even if they misspelled or mistyped a keyword.   This feature has been applied to all exact and phrase match keywords since August of 2014.   … READ MORE

Youngest Google AdWords Certified Individual

To become Google AdWords Certified, there are three basic steps. These are: Register for a Google Partners account Pass the Google AdWords Fundamentals exam with a score of 80% or higher (100 questions, 120 minute time limit) Pass one of the five other Google AdWords exams with a score of 80% or higher We are … READ MORE

Create A Direct Link To Post A Google Review

Google has made it as easy as 1-2-3 to create a link for your customers to submit their reviews and ratings about your business on your Google My Business page.  Public business reviews are vital for any business but this is especially true for small to mid-sized businesses.  It’s estimated that 90% of consumers do … READ MORE

Regular Blogging & SEO Rankings Go Hand in Hand

SEO experts agree that understanding how to improve your site’s ranking is like a complex puzzle that keeps changing since Google makes regular adjustments to its algorithms and policies. One thing, however, which has been proven over time to help SEO rankings and drive traffic to any site is Regular Blogging.   A study of small … READ MORE

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