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Google Adwords – Linking Your Adwords & Analytics Accounts

Watch the video to learn how to link Google Analytics to your AdWords account, giving you more insight into what happens after people land on your website from ads. The following are key advantages to linking Analytics with Adwords:

1. View website performance & engagement data in Adwords
2. Import Goals & Transactions as Conversions in Adwords
3. Create Remarketing Lists
4. View Adwords data in the Analytics account

Once you’ve linked your accounts, check out the article here, which describes how to import Analytics goals as conversions in Adwords.

Categories: AdWords Tips, Event Tracking, Google Adwords, Google Analytics, PPC - Google AdWords, Video, Web Marketing
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