Savvy Search Marketing Certified Partners

Current Category: Video

Google Cardboard For Education

In a previous article, Google Cardboard 101, we covered the basics of Google Cardboard. In this article, we will explore the ways Cardboard can be used for education.

Google Cardboard is a Virtual Reality headset geared towards being accessible and affordable to as many people as possible. The most basic units are actually made of cardboard, are easy to get and assemble, and you can start exploring the Virtual Reality world in minutes.

For more about Cardboard, and links to purchase, see the Google Cardboard website.

Take a Virtual Reality Field Trip

The Google Expeditions app allows multiple units to work together. A class of students could all be part of a similar location at the same time, but seeing their own view.

You’ll need enough Google Cardboard units to go around, as well as mobile devices for each user with the app installed. The app is currently available on the Google Play store with an app for Apple devices coming soon.

3D Videos

Watching a video in 3D can really bring it to life. The amount of video content available for Google Cardboard type devices is growing, and it is possible to convert standard video to 3D with relatively inexpensive software.

Apps Made For Cardboard

There are many apps that support Cardboard, and Google has one of its own to get you started. Search “Google Cardboard” on your device’s App Store and download the one by Google. It’ll give you an introduction into how it can be used for 360 degree views, maps (street view), and more.

Make it fun!

No matter how you use it, make it a fun and entertaining experience. Virtual Reality is very exciting, and most people don’t want to put it down once they get a chance to try it. So get a few devices and Cardboard units, and start using it as an educational tool today!

Google Adwords: Extend Ads with Seller Ratings

This video explains how to invoke Seller Ratings in your Google Ads, so that potential customers can see reviews and ratings reflecting customers’ overall consumer experience with your business. Highlight positive seller ratings in your extensions to increase trust, and to provide incentives for customers to contact you over the competition.

The good news is that Seller Ratings are dynamically generated ad extensions and require no other setup- if you are eligible and currently collecting reviews on Google and other third-party partner websites, the star ratings will automatically be appended to your Google Ads.

Eligibility requirements include the following:

*30+ unique reviews in the past 12 months
*Composite rating of 3.5 stars or higher

Google Adwords: Review Extensions

Watch the video to learn how to extend your Adwords Ads with customer reviews, allowing you to showcase positive third-party write-ups of your business right in your Google Ads! Reviews are important to potential customers, increasing trust when dealing with new businesses. Ensure that your review extensions are general rather than specific, so that they will be relevant for all browsers. Try not to repeat information i.e. business name, in your reviews, and ensure chosen reviews are less than 1 year old.

As well, note this feature is only available for Google’s Search Network, and not Display/Remarketing.

Google Adwords – Create A Gmail Ads Campaign


Watch the video to learn how to create a Gmail Ads Campaign using Adwords. The steps are simple to enable this display network campaign, and you should use separate ad groups for your gmail ads so that they are distinct from existing display or remarketing campaigns. Using a different targeting method- for example, choosing to display ads on ONLY- will allow you to avoid competing with your own display ads elsewhere on the internet.

Gmail Ads display a small Logo, an image, and should include a call to action or special offer, whichever you decide. As mentioned above, only the Gmail ads targeting method & placement should be used. As well, Gmail ads can only be shown to an individual user up to four times.

Google Adwords – How To Optimize Remarketing Campaigns

This video offers some Adwords Tips that our team uses to optimize Remarketing Campaigns. Included are steps to remove restrictions for best performance, as well as automating frequency caps.

Google Adwords – Linking Your Adwords & Analytics Accounts

Watch the video to learn how to link Google Analytics to your AdWords account, giving you more insight into what happens after people land on your website from ads. The following are key advantages to linking Analytics with Adwords:

1. View website performance & engagement data in Adwords
2. Import Goals & Transactions as Conversions in Adwords
3. Create Remarketing Lists
4. View Adwords data in the Analytics account

Once you’ve linked your accounts, check out the article here, which describes how to import Analytics goals as conversions in Adwords.

WordPress 4.4 Release

In December, version 4.4 of WordPress was released, containing a number of enhancements as well as some bug fixes. Here is a short video that covers the major changes in this version, and future plans for the software:

Read more about this version on the WordPress blog.

We are regularly updating the sites we manage to the latest software. This is done with consideration for any impact the updates may have on functionality, the need for backups, etc. If you have any questions about WordPress, or see anything new that might benefit your website, please send us a message using our Support Page.

How To Add or Claim Your Business on Google

If you want to ensure that browsers can find your store hours, address, and complete contact information on Google & Google Maps… the first step is to Add or Claim your Google Business Listing. Watch the video to learn how to do this, and make sure that your prospective customers don’t end up on a competitor’s doorstep!

Google Adwords – Callout Extensions

This brief video explains how to use Callout Extensions to enhance your Ads in Google Adwords. If your business offers value-added products or services, why not emphasize these bonus or additional features in your Google Ads? Free Shipping, 24/7 Customer Service, Online Ordering, Free Estimates, etc. All are great examples of Callout Extensions that can give prospects that extra little “push” needed to choose your ad above all others.

Best practice is to use Callouts to highlight specific attributes of your business, which customers should find appealing, without distracting from the main ad content/headline. Callouts also provide the perfect opportunity for advertisers with fewer site pages and sitelinks extensions, to take advantage of the extra ad space and convey to searchers the important ways in which their business is unique.

Google Adwords – What is Quality Score?

You may have noticed “Quality Score” among the metrics reported in Adwords accounts. Have you wondered what it means, or why it matters? This brief video explains how quality score (an Ad Relevance metric) is calculated and what it means for your campaigns.

Google’s objective is to serve only the most relevant ads to searchers, of thousands of possible and competing ads. Quality score attempts to help with this targeted delivery, and will apply a high quality score to ads which result in positive user experience. i.e. I search for a relaxing hotel with a pool. The goal is to serve me ads for hotels with both pools and which claim a “relaxing” atmosphere. If I and others click through a relevant ad and book right away, this demonstrates the ad was extremely relevant for me, and this behavior contributes to a high quality score. Other factors involved in this calculation include CTR for individual ads, and landing page quality. In other words, if browsers, searching for something specific, arrive at your page and find exactly what they were looking for, this will be reflected in the quality score.

Quality score is calculated as a value “out of 10”, with 1 being the lowest and 10 being the highest. It should be noted that while this metric can be useful, it is not the most reliable indicator of overall ad health. The keywords used to search for something that a browser is looking for, are not necessarily the “most relevant” or predictable! That being said, quality score is just one of the sum of parts which make up a comprehensive PPC outlook.