Savvy Search Marketing is a Bing Ads Accredited Company. Our profile and accreditation can be seen here.
Bing Ads works in a similar way to Google AdWords, and we often export successful AdWords campaigns to Bing Ads, with some adjustments.
Bing Ads has a combined advertising marketplace consisting of Yahoo, Bing, and related partner sites. Although, in sum, Bing/Yahoo’s market share of the gigantic Search Market is smaller than Google, millions of people use Bing and Yahoo, and this presents the opportunity to target relevant traffic at a lower cost than AdWords.