Every business owner wants more clients so they can grow their business.
Advertising budgets can be hard to come by and even harder to part with. It’s important to know that your search engine marketing manager is effective. It’s also important to know that your Internet marketing budget is spent wisely. Many notaries have found that professional Pay Per Click (PPC) advertising on major search engines like Google, Bing, & Yahoo is very effective for generating leads.
AdWords Experts know that the best return on PPC advertising comes from highly focused, optimized, relevant, and results oriented campaigns. It makes good sense to hire a Pay-Per-Click specialist like Savvy Search Marketing Ltd.
Understanding how keywords work can save you a lot of money.
Choosing relevant keywords is crucial to good PPC marketing. Some Notary Public keywords can be very expensive. Our research and experience shows that using long tail keywords (phrases with three or more words) can be a very effective strategy. Just as important is developing a list of negative keywords. This ensures that your ads are not shown to the wrong audience. This also ensures that your PPC advertising budget is getting the best return.
Too often Notary Public PPC ads are not specific enough. There should be more than just a general sense of what a notary does. It’s much more effective to focus on your specific area of expertise. That same focus should be present through the entire PPC campaign.
If someone searches for a Notary Public they should see an ad with a specific focus and a strong call to action (examples: Free Consultation – Call 555-555-5555 or Notarization from $xx). Once they click on the ad they should be taken to a page (landing page) that is specific to the service being advertised. The landing page should have a clear, easy call to action that can be tracked and measured.
Notaries Public who have different areas of expertise should break up their PPC advertising into multiple ad groups. Each separate ad group should be focused on each area of expertise. For example: