Create an Interactive Price Menu
Realising that mobile text ads are becoming increasingly popular, Google AdWords has come up with “price extensions” which enables you to present services and products in a much more effective and precise manner. This new feature allows Google Adwords clients to list from 3 to 8 services or products along with a brief description and price. Those interacting with your menu, are able to tap on the item that interests them in order to access your mobile site with the relevant landing page. Consequently, potential customers are provided with much more relevant information before actually clicking on your ad and, of course, costing you money and depleting your advertising budget.
Benefits
In addition to being cost effective, price extensions can make your existing text ads highly focused since people are able to choose a specific product or service at a price they are most likely willing to pay. They can also be easily updated whenever you want in order to keep them up-to-date for sales and special offers without resetting your ads performance statistics. Furthermore, like all extensions, they can be added at all levels (account, campaign and ad group) so you can provide general information about products or services at account or campaign level and more specific information at ad group level. What’s more, you have the ability to decide the dates, days of the week, or times of day your price extensions are eligible to show so if you have limited time offers, you can decide when they start showing and when they need to stop.
Limitations
As these extensions are only designed for mobile ads, it is highly recommended that your site is mobile-optimized. You also need to be aware that price extensions cannot be used in combination with sitelinks and, for the time being, they are only available for ads displayed in the English language.
Cost
Finally, the cost per click of a price extension will be the same as that of a click on the title or display URL of the ad it shows with. As always, you won’t be charged more than two clicks per impression, even though they may give people more opportunities to click. For the full announcement, please visit the Google AdWords blog.
