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PPC Marketing Articles and Helpful Info.

How Google Became a Household Name

“Google” has become part of the vernacular of almost every language in the modern world.  This incredible feat was accomplished in less than two decades.  The ambitious project of two Standford University students,  Larry Page and Sergey Brin, to design a better way to check the credibility of academic papers led them to develop what we … READ MORE

Top Of Google Search

Getting your website to appear on top of Google can be very rewarding for your business. There is always an ongoing battle between Pay Per Click (PPC) and Search Engine Optimization (SEO) proponents. Which is better? PPC or SEO? With PPC you pay for each click, but you pay for focused dominance, and can appear … READ MORE

Close Variants: Adwords Helps You Connect With Customers

On March 17th, 2017, Google AdWords announced an update to its “close variants” feature which was designed to help people find the businesses, products and services they are looking for even if they misspelled or mistyped a keyword.   This feature has been applied to all exact and phrase match keywords since August of 2014.   … READ MORE

Youngest Google AdWords Certified Individual

To become Google AdWords Certified, there are three basic steps. These are: Register for a Google Partners account Pass the Google AdWords Fundamentals exam with a score of 80% or higher (100 questions, 120 minute time limit) Pass one of the five other Google AdWords exams with a score of 80% or higher We are … READ MORE

Create A Direct Link To Post A Google Review

Google has made it as easy as 1-2-3 to create a link for your customers to submit their reviews and ratings about your business on your Google My Business page.  Public business reviews are vital for any business but this is especially true for small to mid-sized businesses.  It’s estimated that 90% of consumers do … READ MORE

Regular Blogging & SEO Rankings Go Hand in Hand

SEO experts agree that understanding how to improve your site’s ranking is like a complex puzzle that keeps changing since Google makes regular adjustments to its algorithms and policies. One thing, however, which has been proven over time to help SEO rankings and drive traffic to any site is Regular Blogging.   A study of small … READ MORE


On January 26th, the Savvy Search Marketing team hosted a Google Partners Connect event at the Sheraton Vancouver Guildford Hotel, Surrey, BC, Canada. The aim of the event was to inform the local business owners about effectively marketing their businesses online. The 108 local business owners who attended the event were treated to a Continental breakfast buffet, … READ MORE


We are pleased to announce a new website launch for Vanguard Cleaning Systems of Edmonton. Vanguard Cleaning Systems of Edmonton provides industry-leading janitorial and commercial office cleaning services in Edmonton, Alberta Canada. Like all Vanguard® franchisees, the Edmonton franchisees deliver an affordable customized janitorial program that provides green cleaning services that are healthy for offices and safe for … READ MORE


We are pleased to announce a new website launch for Vanguard Cleaning Systems of British Columbia. Vanguard Cleaning Systems of British Columbia provides professional commercial cleaning and janitorial services for Vancouver and Lower Mainland, BC, Canada.  They use green cleaning techniques that promote healthy offices and are safe for the environment. They work with their clients to create … READ MORE

New Websites Launched for FAE Sales & Service Ltd. And Kendallco

We are pleased to announce new website launches for FAE Sales & Service Ltd. and Kendallco. FAE Sales & Service Ltd. is a well-established and respected business in Lower Mainland Vancouver, BC, Canada. It has been repairing and improving both lubrication and cleaning equipment, as well as their systems since 1968! They provide a full-service solution … READ MORE

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