Watch the video to learn how to link Google Analytics to your Google Ads account, giving you more insight into what happens after people land on your website from ads. The following are key advantages of linking Analytics with Google Ads:
1. View website performance & engagement data in Adwords
2. Import Goals & Transactions as Conversions in Adwords
3. Create Remarketing Lists
4. View Adwords data in the Analytics account
Once you’ve linked your accounts, check out the article here, which describes how to import Analytics goals as conversions in Adwords.
